I met Reed Hastings in Copenhagen on Friday the 13th of September 2013, for a conversation about his view on the future of television, with a focus on the international roll out of Netflix, original content production, new technologies such as Ultra HD – and many other interesting topics for everyone enthusiastic about the further evolution of streaming services.
In the video we discuss topics such as Netflix’ frustrations on rights issues, and how Netflix is fighting to get more content for their service in the Nordic region, and the new concept of same day release with a series such as “Breaking Bad”, and if Netflix is interested in producing original content in Denmark and the Nordic region.
We also discuss how Netflix is using Big Data to give their customers a good service, and to plan new content, and Reed Hastings talk about the creative fredoom given to David Fincher and Kevin Spacey in producing “House of Cards” – and what to expect from “House of Cards” season 2 in 2014!
Reed Hastings also gives his vision of television in the future, and how he thinks the good old broadcasters will adapt to the world of streaming services. And he gives his view of the competitors, both in Denmark and globally, and how Netflix will approach potential threats from competitors.
We also discuss Netflix’ relations to the content industry, and if Netflix will stick to the existing business model, and why Netflix will not go into transactional services, offering new releases as per-pay-view.
Hastings also tell us how they are experimenting with offering the Netflix service on the tv settop box offered by Virgian Media in the UK, and how he see tv-boxes evolve, and what makes a good and smooth tv-service.
We also talked about new tv-technologies evolving, such as 4K UltraHD, and Hastings tells when Netflix is ready with this, and how much bandwidth we will need. Finally, we also discuss Netflix’ relations to the telco’s, as Netflix is taking up more than a third of all internet traffic in Northern America on a Friday night!
This is a quite long conversation, and we suggest that you sit back and enjoy the full 32 minutes – if you are seriously interested in the future of television, it’s worth your time!
Claus Bülow Christensen
Produced by GlobalConnect Innovation
Camera: Christopher Roos
Production: Claus Bülow Christensen
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