9:10 – The view from the top
What are the major factors driving the market for video entertainment?
9:25 – The boundaries of SVOD growth: Netflix, Amazon
Compare the two largest global SVOD providers approaches.
Understand how each will continue to expand its influence.
This section will draw on industry and survey data to assess the state of the SVOD industry. We will examine the strategies of key players, and answer the question “who has got it right?”.
- Why Netflix is still growing
- How many SVOD services is too many?
- Barriers to SVOD continued growth
- The market for niche services
- Consolidation trends
10:00 – Global SVOD’s impact – Part 1: Major broadcasters
Examine the stresses on major TV broadcasters.
Look at what these broadcasters are doing to survive and thrive in the connected age.
- What are the stresses on major TV broadcasters
- What are they doing about it?
10:20 – Global SVOD’s impact – Part 2: Local media
Local TV viewing is being replaced by global SVOD streaming.
What does this mean for local media markets, and for a country’s cultural future?
10:45 – Coffee Break
11:00 – The Secret Life of Streamers
This session will provide an exclusive look at new data on the streaming and device usage habits of consumers.
11:30 – Premium sports and online delivery
How important are sports in the overall media equation?
This session will look at what the major leagues are doing and how they are adjusting to the online world.
- The importance of sports in media
- What the major leagues are doing
- How premium sports are migrating online
12:00 – Lunch
12:30 – Online video services grow up
How people are using online video services.
How the services are adjusting to maximize the value of their business.
13:00 – Connected TV enters the mainstream
The television has finally entered the realm of connected screens.
This session will look at usage of connected TVs.
It will also look at how each device type (streaming media player, smart TV, game console, disc player) is doing.
- Case study: Roku reinvents its business
- Smart TV, streaming media player, game console
- Streaming media player strategies
- Can the smart TV be the only living room device?
13:30 – Coffee Break
13:45 – The future of flow TV
- Can traditional linear television survive in the connected age?
- How is linear migrating online, and is it being changed in the process?
- What are broadcasters doing to cope?
- What’s working, what’s not
- Strategic and organizational realignment
- Netflix/Amazon friend or foe?
14:15 – Social video and the TV market
Social media companies want a piece of the huge television revenue market.
What are they doing to attract TV revenue?
Will YouTube and Facebook’s problems slow their progress in the TV market?
- Facebook Watch tab
- YouTube originals
- Snapchat, Instagram, Twitter
- Why social matters to traditional TV providers
- Can Facebook and YouTube make the transition to TV?
14:40 – Conclusion
With things changing so fast, is possible to predict what viewing will look like ten years from today?
The concluding session of the day will draw together many of themes presented during the workshop to forecast how viewing might change in the next decade.
15:00 End of workshop