Empowered consumers living in an increasingly digital world are expecting and demanding more from an industry that is facing rapid adoption of connected devices and increasing numbers of apps, which are influencing how users consume media.
To thrive amid the chaos of change, Media & Entertainment industry leaders must be smarter in how they approach data, more specifically implementing AI such as IBM Watson.
Today, many of these conversations are broadening, as cognitive computing is touted by some as revolutionary for media, entertainment and society in general. Cognitive-based systems can build knowledge, understand natural language and provide confidence-weighted responses at cloud speed.
Machine learning systems can quickly identify new patterns and insights, giving M&E industry leaders improved capabilities to discover, decide and engage. Increased engagement between M&E companies and their audiences can improve communication and collaboration, which in turn can aid development of more tailored and effective services and better customer experiences.
An environment is created in which hard earned experience parsed with new tools and insights allows an industry to pivot and so, “The Empire Strikes Back” against the so-called “industry disruptors”.
Cloud offers uncompromised agility and in parallel, IBM’s AI, known as Watson, can help expose and act upon deep business insights for competitive advantage.
With nearly 20 years of International experience in IT and including some 8 years leading IBM Cloud, Doug has seen and helped tackle most industry issues and brings SME passion to drive TM&E forward despite the exciting turbulence and threats from emerging disruptors.
A Serial Intrapreneur, prior to joining IBM via PwC, Doug’s held Director roles in Marketing, Sales, Distribution and Process Improvement in 2 industry Blue Chips, so brings experience that underpins his passion in Tech and his eminence as a Cloud thought leader – Doug won Cloud Personality of the Year in the 2016 UK Cloud Industry Awards.