Disney in Denmark
Disney in Denmark
Copenhagen FutureTV online seminar
In collaboration with the analysis firm Wilke
Held on Tuesday 15 December 2020 at 14.00 to 15.30
The program at a glance
14.00 Disney+ and the streaming war / Claus Bülow Christensen
14.30 Disney Plus and the Danish TV market – what do consumers say? / Mette Stensbek Christensen, Wilke
15.00 American Disney – a long-standing part of Danish media culture / Christian Monggaard
15.25 Rounding
15.30 End of seminar
The program and the presentations
14.00-14.30
Disney+ and the streaming war
Claus Bülow Christensen
In the American TV and streaming market, several new streaming services have appeared here at the beginning of 2020, and they compete in many ways for the same customers. Although there is room for several players, it is expected that in the near future there will be a separation race, where households will choose something in order to gain access to something new.
Under one, this situation is referred to as streaming wars, which really broke out in the United States when Disney+ opened in November 2019. On the other hand, Warner Media has given birth to HBO Max, an amalgamation of the well-known HBO and lots of content from the Warner group's archives, as well as new things. In addition, NBCUniversal has launched Peacock, which offers volumes of content from Universal's archives, and television series and shows from NBC.
In addition to this, there are a number of other smaller streaming services, as well as Hulu, which is currently controlled by the Disney group. At the same time, we have Apple with their AppleTV+, both with offers and bringing together several streaming services in one (so far only in the US), and a number of high-profile new TV series and feature films (Apple Originals). And not least Amazon with their Prime Video service, which Amazon is continuously ramping up, most recently with the global launch of the widely popular Borat: The Subsequent Movie, which is 100% funded by Amazon.
All these new services are putting pressure on Netflix, which has otherwise been very dominant in the streaming market, and they will all go global, and also hit the Nordics in the near future. In this post, the most significant players are reviewed, their size and strategies, market situation and what we can expect from them in the near future.
Claus Bülow Christensen
Founder and CEO, TomorrowsNextMedia Consultancy
Claus Bülow Christensen is the organizer of the Copenhagen Future TV Conference 2020 and will be today's moderator.
Has worked with media and technology since 1985, i.a. in leading positions at TV 2, the Metronome group, Tele Danmark, Framfab, Dansk Bredbånd, GlobalConnect and others.
In 2002, was behind Denmark's first Internet-based TV distribution and Video On Demand product at the electricity company NVE's newly started fiber network department, a concept that later became the company Waoo, and the start of the Danish electricity companies' expansion of fiber networks.
Has worked since 2005 as an advisor and consultant for the film and television industry, and the telecommunications industry, with e.g. business strategy, seminars and workshops.
As a long-standing analyst of the digital development in the media market, is a frequently cited expert in Danish media, radio and television.
Lecturer and blog writer on the digital media development at Echo film - and founder and organizer of the Copenhagen Future TV Conference, which has been an annual gathering point for the industry since 2008.
New user survey
14.30-15.00
Disney Plus and the Danish TV market – what do consumers say?
Mette Stensbek Christensen
Wilke presents a completely fresh user survey that partly maps the Danish TV and streaming market here and now, partly goes in depth with Disney+.
How have the Danes received Disney+ – how do they subscribe, what has motivated them, have they canceled other streaming services, what do they watch and how is Disney+ experienced in general in the household?
Mette Stensbek Christensen from Wilke will give us a fresh and exciting insight into this and much more.
Mette Stensbek Christensen
Wilke, Commercial Director
Has worked with customer-centric business development and market analysis since 2006, i.a. in Kantar Gallup and Epinion.
Has collaborated with a large number of the largest media providers in Denmark across platforms, including e.g. Nuuday, Bonnier, DR and Turner Broadcasting.
Has deep knowledge of consumer needs and trends from a large number of brands across industries, and thus broad insight into what creates good customer experiences.
Disney as a cultural factor in Denmark
15.00-15.25
American Disney – a long-standing part of Danish media culture
Christian Monggaard, writer and film editor at Dagbladet Information
What does American Disney really mean for Danish film culture? After all, Disney has been here for many decades, and most of us have grown up with a great love for the Disney universe, which, on top of that, has always spoken Danish to us.
Author, film editor and Disney connoisseur Christian Monggaard talks about his view of what Disney has meant to our film culture over the years, and how deep the group's universe is in many of us. Disney has both provided us with many experiences, as well as inspired local Danish filmmakers over the years.
And how has Christian Monggaard himself, who loves Disney, experienced gaining access to large parts of their archives with Disney+? And what is missing, and what does he think we should expect from Disney+ in the future.
Christian Monggaard
Writer and film editor at Dagbladet Information
Born 1972 in Silkeborg. Film fan and self-taught film writer. Studied film and media science at the University of Copenhagen.
First editorial secretary and then editor at the film magazine Levende Bilder. Associated with Dagbladet Information in September 1997.
Has written for Blender, Nat & Dag, Euroman, Ekko, FILM, Strip!, Cover Man and produced radio for DR.
Co-author of three quiz books. Has contributed to Morten Piil's director's encyclopedia and written books about Wikke & Rasmussen, Erik Balling, Ib Tardini and Danes in Hollywood. Published in 2018 critically acclaimed coffee table book about the Olsen Gang.
Current with book about Matador (with Jacob Wendt Jensen) and book about the American cartoonist Robert Crumb.
read more on www.monggaard.dk
15.25-15.30
Rounding off the seminar by Claus Bülow Christensen
