The TV and film market has developed and changed with great speed over the past 10 years, as a direct result of technological breakthroughs - and this will not stop in the coming years.

With AI, among other things, change processes are entering a new phase, characterized by an increasingly aggressive global rollout of attractive streaming services from large American media and tech giants.

This lecture provides an overview of these giants - what is their starting point, where do they come from and what is their expected strategy within global distribution of both content and production demand.

The lecture is updated with the latest knowledge and figures, and updated analytical angles, and is accompanied by numerous illustrations and supporting video material.

The lecture is thus a combination of concrete numbers and facts, with my personal analytical interpretations of the development - plus well-founded predictions about the development in the coming years.

A PDF copy of the presentation will be provided after the lecture.

Content of the lecture

A brief review of the general impact of the streaming development on the TV market since 2012, when Netflix came to the Nordics and the concept of streaming became popular. With a focus on how it actually happened that Netflix could become such a big success in such a short time.

I review the forces that have been at play and how it has affected Nordic TV players, both TV stations, TV distributors and producers, and how the local TV market has responded to the challenge and developed, and how we can expect they will continue to act.

Including a review of the local TV stations' process and challenges in transforming from TV stations to streaming services, with a focus on TV 2 and DR.

Next, a current and thorough insight into the global streaming development is given, especially concentrated on the massive rollout we will see from the American media giants in 2025.

I review the combatants in the escalating Streaming Wars, where media giants such as Disney, WarnerMedia, NBC Universal, Amazon Prime Video and Netflix all come together, in both the domestic market and a global media mass market – with Amazon, Google and especially Apple ready to interfere.

What characterizes the individual giants, what are their starting points, and what can we see of their strategy and motivations being fundamentally different? How big are they really, what can they afford and what will they spend their billions on?

What will their pricing and business models be, and what new type of partnerships will we see emerging?

I will also give my take on where the consumer is headed in this development – ​​where a massive rollout of several new, affordable and attractive American streaming services will be seen on the Danish market.

How much content is it really about that Danish viewers will have access to, and is there a saturation point? What will there be room for in the media budget in the Nordic households?

What new alliances can we expect to see when the existing TV distributors have to reinvent themselves and try to keep customers?

And what opportunities do local TV stations and producers have in the future, as the use of streaming spreads to the entire population, strongly driven forward by new players such as e.g. Disney, Warner and Apple?

Recommended length of the lecture is two to three hours, including questions. The most important can be reached in two hours.

A one-hour version, with agreed content, is also possible.

Can be held in Danish or English.