Copenhagen Future TV Conference 2021

Held Tuesday, September 7, 2021 at Industriens Hus

Today's program

Watch video and presentations from the conference

SEE THE PROGRAMME AT A GLANCE

Click on the posts for detailed description.

8:30	Registration and breakfast
9:00	Welcome by DI Digital Rikke Zeberg, DI Digital
9:10	The battle for television Claus Bülow Christensen
9:30	Content like the big growth engine Daniel Ebert Pedersen, Wilke
10:00	A closer look at the future of the Nordic Streaming Market Marie Nilsson, Mediavision
10:30	Coffee break and networking
11:00	Audience demand - the true indicator of subscriber growth Steve Langdon, Parrot Analytics
11:30	Television set of the future Nikolaj Sonne
12:00	Movies on TV - about cinemas and streaming Christian Monggaard
12:30	Lunch in the lobby
13:30	Merger Mania and the ever expanding Media Universe Evan Shapiro, ESHAP
14:00	TV production on speed - part 1: "Beyond Television" Andreas Halskov
14:30	TV production on speed - part 2: Danish film and TV production for the whole world Christina Rosendahl, Danish Film Directors
15:00	Coffee break and networking
15:30	Danish media policy in international streaming development – is regulation needed? Jørgen Ramskov, Producer Association Ib Konrad Jensen, Danish Media Distributors
16:20	Rounding off the day Claus Bülow Christensen
16:30	The End

FutureTV 2021 sponsors and partners

8.30 – 9.00

Registration and breakfast

Arrive well in advance for a delicious breakfast buffet in the danish industry's beautiful concourse, and meet the other participants over a good cup of coffee and breakfast.

9.00 – 9.10

Welcome by today's host, DI Digital

Rikke Zeberg

Director of DI Digital, Rikke Hougaard Zeberg, welcomes you to this year's Copenhagen Future TV Conference.

Rikke Zeberg

Director DI-Digital and Head of Digitalization Policy - Confederation of Danish Industry

Rikke Zeberg is a former director of the Danish Agency for Digitisation and a former vice president of DR News.

9.10 – 9.30

The battle for television

Claus Bülow Christensen

An initial overview of the tv industry's latest challenges – in the shadow of the corona crisis, and now with even more US streaming services from the media giants, as well as new aggressive TV and streaming strategies from the tech giants.

On the horizon lurks big corporations like Apple, Google and Amazon, each working diligently to become the TV and streaming distributors of the future. Both with their own TV boxes and apps, and by wedged in with other actors, and by slowly but surely building its own large content catalogs.

At the same time, the new flat screens, which the Danes buy on a large scale, are equipped with apps and features that make them TV and streaming one-stop shops in their own right, and are pressuring local media distributors.

So how far have the tech giants come with their distribution strategy and what products are they going with? And who will be the preferred providers of TV and streaming in the near future?

At the same time, we see that Apple is producing more and more TV series and movies, Google is offering TV packages in the UNITED States, Amazon will buy MGM, the purest Hollywood gold, all the while Netflix enters into a big deal with Steven Spielberg.

Over a year of corona crisis, we've seen a huge boost in streaming development, and streaming wars had just started when we were locked up in our living rooms.

We get a summary of the most significant impacts the unprecedented crisis has had on media development by looking at a number of impact points on the main trends, while setting the stage for the themes of the conference and today's various speeches.

Presentation in Danish.

Claus-Bülow-Christensen---ny-kvadratFULLRES

Claus Bülow Christensen

Founder and CEO, TomorrowsNextMedia Consultancy

Claus Bülow Christensen is the organizer of copenhagen future tv conference 2020 and will be today's moderator.

Has worked with media and technology since 1985, including in senior positions at TV 2, metronome group, Tele Danmark, Framfab, Dansk Bredbånd, GlobalConnect and others.

In 2002, Denmark's first internet-based TV distribution and Video On Demand product was behind the electricity company NVE's start-up fiber network department, a concept that later became the company Waoo, and the start of the Danish electricity companies' expansion of fiber networks.

Has worked since 2005 as an advisor and consultant for the film and television industry, and the telecommunications industry, with business strategy, seminars and workshops.

As a longtime analyst of digital development in the media market, is a frequently cited expert in Danish media, radio and television.

Lecturer and blog writer about the digital media development at Echofilm – and founder and organiser of Copenhagen Future TV Conference, which has been an annual hub for the industry since 2008.

Analysts

9.30 – 10.00

Content like the big growth engine

What do Danish TV consumers want? New figures on behaviour, audiences and content requests.

Daniel Ebert Pedersen

Wilke presents a very fresh user survey that maps the Danish TV and streaming market here and now.

We get fresh figures on how the giants Netflix and Disney+ are doing in the Danish market and how local streaming services from e.g. DR, TV 2, Viaplay, Discovery+, Cmore are doing with consumers.

This time we are also delving into where the growth of the TV market should come from in the future. To what extent will the great hero formats, live sports and family content provide access to user growth and revenue in the coming years?

And which audiences should TV and streaming providers focus their efforts on?

Daniel Ebert Pedersen from Wilke wants to give us a fresh and exciting insight into this and much more.

Presentation in Danish.

Daniel Ebert Pedersen

Wilke, Deputy Head of Data Insights

Has worked with customer-centric business development and market analysis since 2014, including in Tranberg + Partners and Wilke.

Has collaborated with a large number of the largest media providers in Denmark across platforms, including e.g. Nuuday, Aller and Børsen.

Has deep knowledge of consumer needs and trends from a wide range of brands across industries, and thus broad insight into what creates good customer experiences.

10.00 – 10.30

A closer look at the future of the Nordic Streaming Market

Marie Nilsson, Mediavision

We have several streaming services in the Nordic region that target customers in all the Nordic countries, and the large American streaming services often see the Nordic market as one cohesive market.

So what are the key factors for the Nordic SVOD streaming services in the coming years to grow and maintain market share, under the continuing pressure from major US streaming services?

And how important is the local content for the Nordic population?

We get a closer look at market figures and user behavior data for the Nordic market, and look at scenarios for the development of the market over the next five years.

Presentation in English.

Marie Nilsson

CEO, Mediavision

Marie Nilsson is the CEO of Mediavision, a leading Nordic media consultancy and analysis company.

Mediavision helps its clients to navigate as the video industry is transforming, closely following the development for SVOD, AVOD, TVOD as well as traditional broadcast in all Nordic countries.

Clients include media owners, broadcasters, telco's, production companies, investors and collecting societies among others.

10.30 – 11.00

Coffee break

Have a good cup of coffee and good company in the lobby.

11.00 – 11.30

Audience demand - the true indicator of subscriber growth

We interrupt your scheduled broadcast for a short industry disruption

A report on the shifting TV demand and supply trends in the Nordic region and beyond

Steve Langdon

The transformation of the Television industry is reaching its peak. Consolidation and diversification of business models are the hot topics.

The international streamers are chasing regional dollars and eyeballs by taking their global platforms and figuring out how to localise content while staying ahead of regulation. So what content should local services invest in to drive acquisition and retention of viewers?

As an entertainment executive, how do you reduce your risk and maximise your ROI? In fact, how do you even define what a piece of content can do for a service in this new landscape?

This session, led by Steve Langdon, Regional Director at Parrot Analytics, will invite you to take a step back from the trade headlines and take a content centric look that audience preferences within the Nordic region Steve will you into trillions of Parrot Analytics signals and reveal how people engage with content and, more importantly, how you can use that empirical data to help drive critical business decisions to realize the total available audience!

About Demand from Parrot Analytics:

Parrot Analytics' comprehensive audience attention measurement system captures the world's largest audience behavior dataset.

We extract the signals from the noise to deliver the first globally standardized measurement of TV audience demand for all markets, in all languages and across all platforms and devices.

Presentation in English via video link from Sydney, Australia

Steve Langdon

Regional Director at Parrot Analytics

Steve heads up EMEA for Parrot Analytics, a company with a mission to help power the TV content industry by capturing the world's largest TV audience behaviour dataset and applying it to decision making across the content lifecycle.

He has over 19 years' experience running Market Development and consultancy within broadcast corporations and video start-ups. Previously, he ran the international Market Development team for Comcast in London and built the global strategic consultancy unit for Silicon Valley based video start-up Ooyala.

He started his TV career by leading digital and programme operations for FOXTEL and holds a Masters in Screen Business from the Australian Film and TV School (AFTRS).

Television of the future

11.30 – 12.00

Television set of the future

A crash course in the concepts behind the flat screen's great new possibilities

Nikolaj Sonne

Smart TV, AppleTV boxes, Chromecast, TV boxes – what can we expect in the future from the TV set itself in the living room? How big screens do we have room for and desire to have in the living room?

Can our flat screens in the future really match a cinematic experience in grandeur, and can high frame rate (HFR) provide the ultimate sports experience in the living room?

New high dynamic range (HDR) and 4K flat panel displays provide better and more detailed images than cinemas can produce – but can we tell the difference?

Nikolaj Sonne gives a crash course in the main concepts behind the flat screens of the future, which you can already buy in the country's electronics stores.

Learn all about:
LCD, OLED, QLED, Microdimming, HDR, 4K, UHD, HFR, WCG, Dolby Atmos, Dolby Vision, Filmmaker Mode – everything the new displays can do. What does this mean for the viewing experience and why are the major US streaming services betting so much on all this? And are Danish streaming services lagging behind?

Bonus: This post also shows you how you can enhance the image on your own flat screen yourself!

Presentation in Danish.

Nikolaj Sonne

Nikolaj Sonne is a journalist and former host of So ein Ding.

He tells stories about technology and what it does to the world, like television, reading material and live.

12.00 – 12.30

Movies on TV

About cinemas and streaming

Christian Monggaard

Feature films have always been popular on television, and Danish broadcasters have had a long tradition of co-financing Danish feature films in exchange for viewing rights on the films.

Our TVs can eventually display images in as nice, or even better, quality as in the cinema, and new flat screens now come with a Filmmaker mode button that allows you to reproduce image and sound with the creative intentions that the filmmakers have had.

So the flat screen at home in the living room is visually approaching the cinematic experience, and the major American film companies, with their own streaming services, have a new and efficient global distribution apparatus.

Will it be media giants like Warner and Disney and their streaming services that in the future will ultimately decide which blockbusters will be shown in theaters or on streaming or both-and?

Warner and Disney in particular have gained massive experience over the past year in broadcasting their films both streaming and in theaters, and tested various commercial models for the delivery of their films, both as part of the subscription to their streaming services and in return for additional pay.

We have seen Danish cinemas boycott a number of blockbuster films from both Warner and Disney in protest at new conditions for renting their films, and the fact that some of the films can be seen on the opening day at home in our tours.

Is this just a corona crisis phenomenon, or are major permanent changes in the film industry on the way? On the one hand, we hear about lawsuits against Disney (Scarlett Johansson feels cheated of cinema revenue), and on the other hand we hear that the Warner Group will continue into 2022 with at least 10 major films sent out in theaters at the same time as the premiere of HBO Max (coming to the North later this year). So what's the end of it?

So how important are feature films really for the TV and streaming industry?
And how much does the true cinematic experience mean to us?

Claus Bülow Christensen presents the latest figures and facts about film and streaming, and together with film expert and cinema lover Christian Monggaard gives an indication of likely scenarios for the future.

Presentation in Danish.

Christian Monggaard

Writer and film editor at Dagbladet Information

Born 1972 in Silkeborg. Film fan and self-taught film writer. Studied film and media studies at the University of Copenhagen.

First editorial secretary and then editor of the film magazine Live Pictures. Affiliated with Dagbladet Information in September 1997.

Have written for Blender, Night & Day, Euroman, Echo, FILM, Strip!, Cover Man and produced radio for DR.

Co-author of three quiz books. Has contributed to Morten Piil's directorial encyclopedia and written books about Wikke & Rasmussen, Erik Balling, Ib Tardini and Danes in Hollywood. Published In 2018 critically acclaimed coffee table book about the Olsen Gang.

Has most recently published the successful book about Monopoly (with Jacob Wendt Jensen) and from his own publisher published his book about the American cartoonist Robert Crumb.

Visit Christian at Monggaard University (www.monggaard.dk).

12.30 – 13.30

Lunch in the lobby

We offer a really good lunch in the Danish Industry's beautiful lobby.

Future

13.30 – 14.00

Merger Mania and the ever expanding Media Universe

A fearless expedition into the media universe

Evan Shapiro

Evan Shapiro has worked with the ultimate mapping of the media universe, and has established himself as the leading cartographer within the TV and streaming industry.

In this presentation we get a completely fresh review of the latest CTVerse Map, looking deeply into the most important players in the media universe, and try to predict the immediate development.

A new trend this year is an almost manic activity within acquisitions, where the big tech and media companies are swallowing up the smaller ones.

Evan makes a qualified bid for the next acquisitions and mergers, which we will see in the industry, and looks at how it will affect market development, and he introduces his Merger Mania quiz for us all to take part in.

Right now we see that WarnerMedia will merge with Discovery Networks, and Amazon is going for Hollywood gold by acquiring MGM. What will be the next surprise acquisition, and the next big merger?

And we look at what impact these mega-mergers will have on smaller markets like the Nordics, and Danish.

Presentation in English and via video link from New York

Presentation in English.

Evan Shapiro

Assistant Professor, NYU Stern School of Business
Professor of Media and Entertainment in the EMT program at Stern.

Evan Shapiro has worked in media, entertainment and education, creating distinctive content, building iconic brands, teaching thousands of students and young executives, leading a charge for diversity and inclusion in media, and pushing for change in the industry as an executive, producer, board member, professor, writer and thought leader.

As Board Chair of The Ghetto Film School and Co-Founder of One Day Immersion, and as a writer, speaker and thought leader, for decades Shapiro has spent substantial time, energy and personal capital on pushing the entertainment community to increase opportunity, access and inclusion for those who have been historically under-represented on and behind the camera. As a producer and executive, his efforts have resulted in ground-breaking projects in film, television and podcasting, giving platforms to new, original and diverse voices.

Shapiro's work has resulted in awards, critical acclaim, and, most importantly, a strong and diverse community of collaborators, across the spectrum of disciplines in the for-profit and non-profit spheres.

14.00 – 14.30

TV production on speed - Part 1

"Beyond Television"

Andreas Halskov

The "Third Golden Age" of the TV series began with HBO's introduction of original programming in the late 1990s and cable classics such as The Sopranos, The Wire and Six Feet Under.

The first hit in HBO's new series strategy came in 1997 with the premiere of the prison series Oz, and that same year Netflix appeared as a networked DVD landlord.

Since then, the TV landscape has changed radically – Netflix started streaming in 2007 and in recent years the major US media conglomerates have gone the same way and demand for content has increased significantly.

But how does the manufacturing industry keep up with the ever-growing demand for attractive, new, original, surprising and catchy content?

This post gives us an insight into the hectic development of the US TV industry in recent years – from the growth of cable channels to the modern streaming era – and zooms in on the various industrial strategies and the issue of quality at a time of both increased global competition and massive quantitative demand.

The post builds on Andreas Halskov's book, Beyond Television (published February 2021), which links TV history and analysis as well as interviews with a number of the most key TV creators and industry professionals in the United States.

Presentation in Danish.

Andreas Halskov

Editor of the film and television magazine 16:9, teacher and nonfiction author

Andreas Halskov (b. 1981) holds a Master's degree in Film Science and English and has worked as an external lecturer for several years, as well as serving as a freelance writer for, among others, Film Science and English. Politiken, EKKO and Soundvenue and film and TELEVISION expert in various media and programmes (e.g. Filmland, Go'morgen Danmark and Kultur på News).

Now he works as a teacher, lecturer and curator of Cinemateket and East of Paradise, as well as being an advisor at the TV festival This Series and editor of the film and television magazine 16:9.

He has written countless articles and book chapters on film and television for various media and edited a number of film and television professional anthologies.

In addition, he is the author of the books The Art of Paradox – about David Lynch and his films (2014), TV Peaks: Twin Peaks and Modern Television Drama (2015), Death to Hollywood – existential tracks in the New Hollywood film (2016), Remakes, sequels and serialization (2019) and Beyond Television: TV Production in the Multiplatform Era (2021).

14.30 – 15.00

TV production on speed - Part 2

– Danish film and TELEVISION production for the whole world

Christina Rosendahl

The Danish TV and film production industry is experiencing very high activity, with increasing demand for Danish productions, and especially from American streaming services such as Netflix. HBO and Disney have also announced that they will produce content on Danish/Nordic soil in the future.

At the same time, the local tv stations and streaming services also demand Danish content, and Danish production companies report equally legal hectic conditions.

So what is the mood in the Danish industry right now, when we have several major TV series in production in Denmark for example. Netflix, where DR is planning Borgen 4 in collaboration with Netflix and Ole Bornedal's upcoming blockbuster, The Shadow in My Eye, has been produced with Netflix as a co-investor.

How does the development affect Danish film and TV production? If you can keep up, is there enough talent for all the productions, should more film workers be trained, and are there special requirements the Danish industry must make for the foreign players?

Presentation in Danish.

Christina Rosendahl

Chairman of Danish Film Directors

Christina Rosendahl is a film director and chairwoman of Danish Film Directors.

Born 1971. Studied literature and film and media studies at the University of Copenhagen and attended the European Film College and the New York Film Academy before completing her education at the alternative film school Super16 in 2002.

Broke through with "Stargazer," a documentary about the band Swan Lee. The feature film debut "Superwax" (2006) secured her a Robert for best children's and family film in 2007. Her second feature film "The Idealist" (2015), a political thriller, earned Rosendahl the award for best director at the 2016 Beijing Film Festival.

Rosendahl has also been behind several documentaries, including "The Power of Love" (2004) and "Violence in the Name of Love" (2017).

The latest film from Christina Rosendahl is the drama "Our Man in America" starring Ulrich Thomsen.

Rosendahl took over as chairman of Danske Film instruktører in 2014.

15.00 – 15.30

Coffee break

Have a good cup of coffee and good company in the lobby.

Danish media policy

15.30 – 16.20

Danish media policy in international streaming development – is regulation needed?

Panel debate

Ib Konrad Jensen, Head of Secretariat for Danish Media Distributors

Jørgen Ramskov, Director of the Producers' Association

American streaming services have become very widespread and popular among Danes who spend a lot of time on their content. During the day of the conference, we have learned more about the latest figures for developments.

In terms of market terms, streaming services such as Netflix, Disney+ and HBO Nordic are worth billions in Denmark, more than the Danish streaming services combined.

So is there a need for regulation? Specifically, the old media settlement has a 2% unspecified tax on streaming services, and industry players have a desire for an upcoming new media settlement of 7%.

This is partly due to the fact that a number of European countries have already introduced both taxes, taxes and investment obligations for the major services, which, for example, significantly affects Netflix, and soon also Disney and warner group streaming services around Europe.

So how are you going to get some money out of the pockets of streaming services in Denmark and where is that money going? And is it a streaming tax or more a desire for a cultural contribution to Denmark?

In this panel debate, we hear for and against such taxes/charges/contributions from two sides of the industry, namely production and distribution, thus providing input to the media policy rapporteurs.

Presentation in Danish.

Ib Konrad Jensen
Head of Secretariat for Danish Media Distributors

Ib Konrad Jensen is a trained journalist and worked as editor of, among others, The New York Times. Politiken and Berlingske for over 10 years, and worked with communication in TDC Group from 2004 to 2016, including as Head of Communications for YouSee and Communications Advisor for the management of TDC.

George Ramskov
Director, Producers' Association

More than 20 years of experience as a manager, CEO and board member within media, TELEVISION, film and culture. Has been director of both very large and complex organizations such as DR and in smaller private companies such as Nimbus Film. Extensive experience in managing creative organizations, people and processes.

Many years of work at the intersection of private companies and public institutions and extensive experience in goal management and political decision-making.
Before taking office, Jørgen Ramskov was director of the Producers' Association, editor-in-chief and director of Radio24syv.

16.20

Rounding off the conference day by Claus Bülow Christensen

16.30

The End

Video and presentations from the conference

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Copenhagen Future TV Conference 2021

Today's program

Click on the posts for detailed description.

FutureTV 2021 sponsors and partners

8.30 – 9.00

Registration and breakfast

9.00 – 9.10

Welcome by today's host, DI Digital

9.10 – 9.30

The battle for television

Analysts

9.30 – 10.00

Content like the big growth engine

What do Danish TV consumers want? New figures on behaviour, audiences and content requests.

10.00 – 10.30

A closer look at the future of the Nordic Streaming Market

Marie Nilsson, Mediavision

10.30 – 11.00

Coffee break

11.00 – 11.30

Audience demand - the true indicator of subscriber growth

A report on the shifting TV demand and supply trends in the Nordic region and beyond

Television of the future

11.30 – 12.00

Television set of the future

A crash course in the concepts behind the flat screen's great new possibilities

12.00 – 12.30

Movies on TV

About cinemas and streaming

12.30 – 13.30

Lunch in the lobby

Future

13.30 – 14.00

Merger Mania and the ever expanding Media Universe

A fearless expedition into the media universe

14.00 – 14.30

TV production on speed - Part 1

"Beyond Television"

14.30 – 15.00

TV production on speed - Part 2

– Danish film and TELEVISION production for the whole world

15.00 – 15.30

Coffee break

Danish media policy

15.30 – 16.20

Danish media policy in international streaming development – is regulation needed?

Panel debate

16.20

Rounding off the conference day by Claus Bülow Christensen

16.30

The End

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