The stage is set for FutureTV 2026

FutureTV 2026 opens with a strategic overview of the most significant changes, which is currently reshaping the TV and streaming market – internationally as well as here in Denmark. Which movements are structural and long-term, and which are more short-term reactions to a market under pressure? And what should the industry pay special attention to in the coming year?

We focus on the global power shifts that can already have direct consequences for the Danish market. If Netflix succeeds in buying Warner Bros. Discovery – what will it mean for the competitive situation, for content strategies and for the relationship with local producers and rights holders? Are the major American streaming services taking over the role that TV stations and cable TV providers previously played as unifying gatekeepers and financial engines in the market?

At the same time, the importance of the big tech giants is growing. Amazon, Apple and Google already play a central role in the media ecosystem – across software, hardware, distribution and content. With their enormous capital base, technological lead and global scale, the question is not, om they will fill more, but how og how fastWhat does it mean for the Danish TV and streaming market when these players intensify their investments and activities – also locally?

The session provides a analytical overview of the most important change trends on the TV and streaming market and points to possible scenarios for development in the coming year. A presentation that sets the framework for the conference and gives participants a common strategic starting point for the rest of FutureTV 2026.