PROGRAM
Copenhagen Future TV Conference 2019
Tuesday 7 May in Industriens Hus
The program is subject to change.
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Program
The conference will be held in Danish, with the exception of the specified presentations.
Click here to see the program at a glance
Today's program at a glance. Click on the posts and get to the detailed description.
| 8:15 | Registration and breakfast |
| 9:00 | Since last and the big overview Claus Bülow Christensen |
| 9:20 | What drives the Danes' choice of entertainment universe? Julie Nygaard, Wilke |
| 9:45 | Facts about the TV market Jacob Graff Hedebrink, Copydan Verdens TV |
| 10:05 | Viewership, success and streaming Dennis Christensen, DR |
| 10:30 | Coffee break and networking |
| 11:00 | Local streaming defining its position. Marie Nilsson, MediaVision |
| 11:30 | Realistic scenarios for the impact of new powerful streaming services from Disney, Apple and WarnerMedia Colin Dixon, nScreenMedia |
| 12:00 | Evolution of the Consumer Experience David Peek, Massive Interactive |
| 12:30 | Lunch buffet in the hall |
| 13:30 | The Interactive TV series – the TV of the future? Simon Jon Andreasen, The Danish Film School |
| 14:00 | Content Discovery in the future Anne-Marie Skovgaard Ubbe, Playpilot |
| 14:25 | The role of the aggregator in the future Christian Morgan, Nuuday |
| 15:00 | Coffee break and networking |
| 15:30 | Danish TV series production and the American streaming services Peter Bose, MisoFilm |
| 16:00 | FutureTV Future panel Keld Reinicke and Ulf Lund |
| 16:25 | Rounding off the day |
| 16:30 | The End |
8:15 – 9:00
Registration and breakfast
Come in good time for a delicious breakfast buffet in Dansk Industri's beautiful foyer. Then you can also meet the other participants over a cup of coffee and a bite of bread.
9:00 – 9:15
Claus Bülow Christensen
Tomorrow's Next Media Consultancy
Since last and the big overview
Claus Bülow Christensen looks back on the year that has passed since the last FutureTV conference, and gives a fresh overview of the TV market's most significant players, both internationally and nationally - and sets the stage for today's conference.
Claus Bülow Christensen
Has worked with media and technology since 1985, i.a. in TV 2, the Metronome group, Tele Danmark, Framfab, GlobalConnect and others. Long-standing analyst and frequently cited expert on digital media development.
Lecturer and columnist on Echo film, and founder and organizer of the Copenhagen Future TV Conference.
9:15 – 9:45
Julie Nygaard
Head of Media & Telco, Partner, Wilke
What drives the Danes' choice of entertainment universe?
The Danes have changed their media behavior in recent years, and this has led to restructuring in the television industry, which is at the top of the agenda in many places in the industry. The reason must be found in the combination of the growing range of content providers and the fact that the Danes are more critical when putting together the household's entertainment universe.
It is a continuing challenge to understand what drives the Danes' choice of what they want to pay to see. How you as a provider deserve to become part of the Danes' entertainment universe - when price and attractive content are taken into account as the usual driving forces for the choice.
We ask the Danes that, and answer, among other things, following questions:
- What characterizes the Danes' entertainment universe today?
- How do they expect to compose the entertainment universe in the future?
- What do parameters such as price, recommendations, quality and supply mean for Danes' choices?
- What drives their choice of content providers and what role does entertainment play in their lives?
Wilke has extensive industry-specific knowledge and advises business partners in the media industry regarding creating better customer experiences and developing solutions based on insights. Therefore, in the presentation, we focus on clarifying partly what and why, but equally how you as a media actor should relate to the Danes' changed media behaviour.
Julie Nygaard
Head of Media & Telco, Partner, Wilke
Julie is a partner in the consulting and analysis company Wilke, where she heads projects within the media industry.
Julie has extensive knowledge of the media industry's challenges, and for the past 10 years has worked concentrated on helping private organizations translate customer insights into strategic development measures to create better customer experiences.
9:45 – 10:05
Jacob Graff Hedebrink
Director, Copydan Verdens TV
Facts about the TV market
Copydan receives figures for the TV market for DKK 2,2 million. subscribers across the various distribution platforms and tells on the basis of these figures about the TV market's actual development, trends and changes.
How many consumers downgrade or cancel their TV subscription, how many TV channels does an average Danish household have, what does the TV subscription consist of today, how widespread is the various digital services, and what can be said about usage?
Copydan delivers cold facts about the TV market.
Jacob Graff Hedebrink
Director, Copydan Verdens TV
10:05 – 10:30
Dennis Christensen
Head of DR's media research, DR
Viewership, success and streaming
In Denmark, since 1992 we have benefited from a very detailed measurement of the Danes' television consumption. But since YouTube, Netflix and the other international streaming players entered the Danish media pond, something has changed.
While we still know everything about what happens on flow TV, a larger and larger proportion of Danes' consumption is overlooked by the figures. The shift from the broadcast paradigm's primarily advertising-financed system to the streaming paradigm's primarily subscription-financed model has meant that the public's knowledge of consumption figures has greatly deteriorated.
At the same time, the reality of streaming has also meant something for the definition of success on the medium, because do you really need a million for the premiere episode, when you can collect a million over several weeks? What does it mean for our understanding of the success of programs when consumption is time-shifted and consumption patterns change.
Finally, the new digital platforms have also offered new metrics that differ from the classic shares and ratings. What is the actual value of clicks, likes and views in a modern media reality? Are we moving away from ratings in the future?
Dennis Christensen, Head of DR's media research, takes us on a tour of the many possibilities and potential pitfalls of the goals and metrics when he answers the connection between viewership, success and streaming.
Dennis Christensen
Head of DR's media research, DR
Head of DR Media Research. Preoccupied with the interaction between data and strategy and the use of data as a management tool. I move in the intersection between strategy, analysis and communication and thrive precisely on ensuring a synergy between the analytical efforts, the company's strategy and our ability to communicate about this - internally as well as externally.
10:30 – 11:00
Coffee break and networking
Get a good cup of coffee and good company in the hall.
11:00 – 11:30
Mary Nilsson
CEO, MediaVision
Local streaming defining its position
Mediavision presents the companies newest data of the market development. Today, we have a 60% daily reach of online viewing and 50% penetration of SVOD in the Nordics – pushing the industry into the next phase of transformation.
To stay relevant, it will be increasingly important for the local players to differentiate vis-à-vis the global companies – regardless of business model (SVOD or AVOD).
In this session, we will take a look at how the different players in the Nordics attract and retain viewers as well as subscribers. What are the key learnings for the next phase?
This presentation is in English.
Mary Nilsson
CEO, Mediavision
Marie Nilsson is the CEO of Mediavision, a leading Nordic media consultancy and analysis company.
Mediavision helps its clients to navigate as the video industry is transforming, closely following the development for SVOD, AVOD, TVOD as well as traditional broadcast in all Nordic countries.
Clients include media owners, broadcasters, telco's, production companies, investors and collecting societies among others.
11:30 – 12:00
Colin Dixon
nScreenMedia
Realistic scenarios for the impact of new powerful streaming services from Disney, Apple and WarnerMedia
What is going to happen when Disney Plus launches? And what are Warner Media up to? What will be the impact on the streaming market with AppleTV+ as a new player? Will Amazon Prime go all-in on the European/Nordic markets?
What is the chance that all these new giant and powerful companies will launch their streaming services in The Nordic region this year?
Although this is obviously guess work, we will try to present some plausible scenarios on the impact of these certain market developments, seen from the perspective of an experienced analyst, with deep knowledge of the market, and intensively following this markets dynamics the past 15 years .
This presentation is in English.
Colin Dixon
Owner and principal analyst, nScreenMedia
Colin Dixon is a well-known analyst specializing in Digital TV, Over-the-Top and IPTV for nScreenMedia which he founded in 2013.
Over the last 15 years he has held senior executive positions at Microsoft/WebTV, Liberate and Oracle delivering products and services to the Cable, Satellite and IPTV industries.
12:00 – 12:30
David peek
Director of Solution Engineering, Massive Interactive
Evolution of the Consumer Experience
Why Targeted Video User Experience is the Key to Unlocking OTT Growth
In this presentation, Massive will share insights into the opportunities faced by television operators worldwide who are looking to maximize OTT growth, including:
- Unlocking the power of the user interface and how the front-end can be used to open new revenue opportunities in a crowded marketplace.
- Joining the data dots and the importance of connecting audience insights across your business to drive engagement.
- Direct feedback from global operators and consumers on the potential uplift in subscriber acquisition following investment into the fan experience.
- How operators can empower product, content and marketing teams to rapidly iterate on ideas to drive user growth, while reducing operational costs without compromising scalability.
Massive Interactive is the company behind the upcoming new suite of apps delivering the streaming experience for the national Danish public service broadcaster, DR.
This presentation is in English.
David peek
Director of Solution Engineering, Massive Interactive
Director of Solution Engineering at Massive. With almost a decade of experience working in online video, David Peek has helped shape the way the world consumes entertainment.
He has been instrumental in helping telcos, broadcasters and content owners map their OTT ambitions against industry trends, bringing digital experiences to life for television operators across the globe.
12:30 – 13:30
Lunch buffet in the hall
We offer a really good lunch buffet in Dansk Industri's beautiful lobby.
13:30 – 13:55
Simon Jon Andreasen
Head of the director's course for animation and interactive media, The Danish Film School
The Interactive TV series – the TV of the future?
Netflix, which has developed an efficient machine for distributing films and TV series around the globe, has set out to breathe life into the interactive film. Interactivity has already been tested on a number of children's films, for example Puss in Book: Trapped in an Epic Tale og Buddy Thunderstruck.
In Christmas 2018, Netflix surprised its users with the launch of its first interactive movie for adults: Bandersnatch. It is part of the anthology series BlackMirror, and is a big bet for Netflix.
But is Netflix's Bandersnatch the way forward and how does the concept work? What is the story behind interactive narratives? How do consumers perceive it, what does it speak to in us?
In this post, also get tips and tricks on how to build an interactive story when the Danish industry itself has to get started!
Simon Jon Andreasen
Head of the director's course for animation and interactive media, The Danish Film School
Simon Jon Andreasen is one of Denmark's most experienced when it comes to telling interactive stories. In 1996, he founded the company Deadline Games, which was behind international game successes such as Blackout, Globetrotter and Total Overdose.
Simon also has a past as a TV and documentary producer. Today he is the head of the animation and interactive media director's course.
13:55 – 14:25
Anne-Marie Skovgaard Ubbe
Managing Director DK/Co Founder, Playpilot
Content Discovery in the future
The supply of quality content on streaming has never been greater. Since Playpilot's launch in Denmark in 2016 alone, more than 45.000 titles have moved in and out of the indexed services.
We hear Anne-Marie talk about the beginnings of the service, as well as how Playpilot works with editorial and social curation of content.
How have they succeeded in engaging users, where are more established brands struggling and what do they believe is the next step?
Playpilot is Scandinavia's largest streaming guide that lets users search and explore content from 20+ streaming services in one place. The service has a strong focus on the social aspect of searching and sharing inspiration with each other.
Anne-Marie Skovgaard Ubbe
Managing Director DK/Co Founder, Playpilot
Anne-Marie Skovgaard Ubbe
Has 15 years of experience in film production from, among others, Miso Film, DR-Drama and Nordisk Film and has more than 35 feature films and TV series behind him.
In 2015, co-founder of Playpilot, where she is responsible for the Danish department, as well as the company's overall content strategy.
14:25 – 15:00
Christian Morgan
Chief Strategy Officer, Nuuday
The role of the aggregator in the future
In the light of a value chain in disarray and changing TV habits, Christian Morgan gives an insight into how to remain relevant to the Danes as the country's largest TV distributor.
Christian talks about the trends and challenges that you as a TV distributor experience at a time when the media market is moving faster than ever before.
Christian will, among other things, contribute with Nuuday's perspective on a value chain in total disintegration and the consequences and opportunities in an extremely fragmented media landscape.
Finally, Christian gives perspective to Nuuday's own strategic dispositions and why, in light of the challenges that have been identified, they have chosen these.
1. Market trends and challenges
- New players and a disrupted value chain
- Changes in viewing habits
- The work of TV stations
- Sport as a driving force
2. Strategic perspectives
- The aggregator role
- Curation
- Differentiation
Christian Morgan
Chief Content Officer, Nuuday
Christian Morgan is responsible for Nuuday content and entertainment dispositions across all Nuuday brands. Part of Executive Management Team.
Nuuday provides digital services within telephony, broadband and TV for private individuals and companies, as well as cloud-based collaboration and communication solutions for the business market. Nuuday consists of a number of brands which fulfill different needs of private and business customers.
YouSee, Telmore, Fullrate, Hiper and Blockbuster serve Danes across age, gender and place of residence in the private market.
In the business market, Nuuday services smaller as well as large businesses with TDC Erhverv, Fullrate Pro, Netdesign, Firmafon and Secu. Nuuday employs around 4.500 employees across Denmark and has more than 6 million. private and business customer relations.
15:00 – 15:30
Coffee break and networking
Get a good cup of coffee and good company in the hall.
15:30 – 16:00
Peter Bose
Producer & Partner, MisoFilm
Danish TV series production and the American streaming services
We have invited the Danish producer Peter Bose for a conversation about his experiences working with large Danish TV series productions in collaboration with both Netflix and local Nordic TV companies.
How does he see the future for a Danish production company in a new TV world, with new global distribution opportunities? What can he tell about experiences of collaborating with Netflix?
Peter Bose
Producer & Partner, MisoFilm
Peter Bose has worked in the film industry since 1996.
Peter is specialized in film financing and business management and has structured the financing and production of a large number of Scandinavian productions.
Peter worked in the financial business, before joining Victoria Film as Head of Financing in 1996. In 1998 Peter became Vice President at Per Holst Film (a division of Nordisk Film).
In 2000 Peter co-founded the production company FilmPeople and from 2003 to 2005 he held a position as Executive Producer at Yellow Bird Films.
Peter co-founded Miso Film with business partner Jonas Allen in 2004.
16:00 – 16:25
Moderator:
Claus Bülow Christensen
Tomorrow's Next Media Consultancy
FutureTV's Future Panel
Our panel is some of the most experienced personalities who have worked and are working both operationally and analytically with the TV medium and the TV market in Denmark.
The panel reflects on the conference day's many inputs, and we try to give a qualified estimate of what we can expect in the very next few years.
The crystal ball gazers
Ulf Lund
Director, BoxerTV
Keld Reinicke
TV and Media Executive
16:25 – 16:30
Rounding off the conference day by Claus Bülow Christensen.
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