Copenhagen Future TV Conference 2020
Tuesday 25 August in Industriens Hus
Program
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8.30-9.00
Registration and breakfast
Come in good time for a delicious breakfast buffet in Dansk Industri's beautiful foyer, and meet the other participants over a cup of coffee and a good breakfast.
9.00-9.30
The TV decade we said goodbye to - and the decade to come
Claus Bülow Christensen
Since Claus Bülow Christensen founded the Copenhagen Future TV Conference back in 2007, the conference's speakers have helped to introduce many of the new actors and technologies on the TV market, and the conference was one of the places where many Danish industry professionals first heard the word Netflix .
We look back at the decade that passed and provide a summary of the 10's highlights in the evolution of the television medium. We also take an overall look into the crystal ball for the next decade, i.a. with a scrutinizing look at facts and knowledge about the upcoming American streaming giants.
What will DisneyPlus, HBOMax and Peacock from NBCUniversal offer, and what and how will they reach the Nordic market? How will they be priced, and will they appeal to Danish TV viewers, and how much pressure will they put on the Danish TV market?
The stage is also set with a fresh overview of the TV market's most significant Danish players, including with a number of figures for the Danish television market.
Presented in Danish.
Claus Bülow Christensen
Founder and CEO, TomorrowsNextMedia Consultancy
Claus Bülow Christensen is the organizer of the Copenhagen Future TV Conference 2020 and will be today's moderator.
Has worked with media and technology since 1985, i.a. in management positions at TV 2, the Metronome group, Tele Danmark, Framfab, Dansk Bredbånd, GlobalConnect and others.
In 2002, was behind Denmark's first Internet-based TV distribution and Video On Demand product at the electricity company NVE's newly started fiber network department, a concept that later became the company Waoo, and the start of the Danish electricity companies' expansion of fiber networks.
Has worked since 2005 as an advisor and consultant for the film and television industry, and the telecommunications industry.
As a long-standing analyst of the digital development in the media market, is a frequently cited expert in Danish media, radio and television.
Lecturer and blog writer on Echo film – and founder and organizer of the Copenhagen Future TV Conference.
The analysts
The analysts
9.30-10.00
Life after cable-cutting – perspectives from the user journey
Mette Stensbek Christensen
Danes' media behavior is changing rapidly, and the share of cable cutters is steadily increasing, with more Danes choosing to put together their own entertainment universe outside of a TV distributor. However, the newfound joy of composing yourself is not unequivocally positive.
This year, Wilke is therefore focusing on cable cutters. We investigate who they are, what has motivated them and where they are today with their media consumption.
In particular, we look at how their user journey has progressed, and examine, among other things:
- What frictions are experienced in the user journey from cable cutter to putting together your own TV universe – and which frictions are the most significant?
- What emotional needs and difficulties do the users have, and how do you talk to them?
- How is knowledge about the users' emotional needs and experienced frictions translated into concrete actions in the work with the customer relationship?
Wilke has extensive industry knowledge and advises on how the media industry becomes able to create better and frictionless customer journeys.
Presented in Danish.
Mette Stensbek Christensen
Wilke, Commercial Director
Has worked with customer-centric business development and market analysis since 2006, i.a. in Kantar Gallup and Epinion.
Has collaborated with a large number of the largest media providers in Denmark across platforms, including e.g. Nuuday, Bonnier, DR and Turner Broadcasting.
Has deep knowledge of consumer needs and trends from a large number of brands across industries, and thus broad insight into what creates good customer experiences.
10.00-10.30
The liquid consumer – what will the media consumers of the future look like?
Sophie Hvitved
You have been in the TV industry for many years and are familiar with the latest technologies and trends - but are you prepared for the demands of future consumers?
The COVID-19 crisis has accelerated the development in relation to the use of media to such an extent that live-streaming, home-made TV productions and virtual co-viewing have become the new variety. 'Shopstreaming', where e-commerce and streaming are combined, is also one of the new international trends that is worth keeping an eye on, and the otherwise slightly neglected virtual reality seems to be getting a second wave in the lack of IRL alternatives .
Even before the corona crisis, we were well on our way into a reality with more fluid consumption patterns, a horizontalization of competition, new technologies and changing consumer needs. These trends have only been reinforced. Together, they represent a fundamental shift in consumption, which is in the process of creating completely new rules of the game in the television industry.
In this presentation, Sofie Hvitved from the Institute for Future Research will review some of the megatrends that have an impact on the future media landscape and take a deep dive into the new type of consumer who expects personally tailored products and constructs his own temporary and context-dependent identity. Consumers who no longer behave as they 'should'. It's no longer about who your users are, but how they behave.
The new technological services are also in the process of changing where we place our trust when choosing from the shelf of entertainment offers and here data plays a new role in relation to creating 'automated trust' and understanding consumers. A trust that many in the industry are losing, and which is absolutely central if the Nordic media are to remain relevant in the future.
Come along when the Institute for Future Research takes you on a 360 degree insight into the consumers of the future and the consequences for the future media landscape.
Presented in Danish.
Sophie Hvitved
Associate partner, Institute for Future Research
Project manager at the Future of Nordic Media Landscape think tank.
Sofie works at the crossroads between media and technology and has a solid strategic background in the media industry, e.g. in DR Strategy & Project and as project manager for several years at the media conference New Media Days.
She is a Cand. Mag. in Media Science from Aarhus University and stands, among other things, at the head of a new Nordic think tank on the future media landscape.
read more on iff.dk/initiatives/nordicmedia2030
The Institute for Futures Research is a non-profit and independent organisation, founded in 1969 by former OECD Secretary-General Thorkil Kristensen for the benefit of society's development. The institute's mission is to reduce complexity and inform decision-makers about the future so that they can make the best possible choices in the present and on this basis create their future.
read more on www.iff.dk
10.30-11.00
Coffee break and networking
Get a good cup of coffee and good company in the hall.
11.00-11.30
The challenge of change
Tony Maroulis
It is widely acknowledged that the television industry is in a period of significant change, just as fundamental as the advent of moving pictures. In this presentation, Tony Maroulis outlines how broadcasters should embrace this situation.
2019 has been the year in which broadcasters have acknowledged this shift. The dramatic growth in SVOD in recent years relative to pay-TV is a clear indicator of why broadcasters are obsessed with streaming services. For the first time, broadcasters seem to have acknowledged a shift in viewing behaviour, with the decline of linear viewing accelerating over the past two years, particularly amongst younger demographics.
As content owners and device-led platforms seek to develop their own streaming services direct to consumers, so broadcasters have decided if they can't beat them, they should join them with their own offers.
Tony Maroulis outlines the opportunities this rapidly developing market presents, including possible changes to the SVOD business model to allow for the introduction of advertising supported VOD.
Posts in English.
Tony Maroulis
Ampere Analysis, Principal Analyst
Tony joined Ampere Analysis in July 2016, and has since led the company's financial analysis (Markets) product family spanning the telecommunications, TV, and media industries, and tracking 1000+ globally across nearly 100 countries.
He has close to a decade of experience as an industry analyst, with a background in mobile technologies and mobile media, with previous roles in analyzing all aspects of the mobile industry and value chain, including operators, media, devices, and infrastructure.
He has completed consulting projects with a range of media, technology, and telecoms companies, as well as regulatory bodies. Tony holds a BSc in Chemistry from the University of Reading and speaks four languages; Greek, Polish, English and French.
Ampere is a market-leading data and analytics firm. Our research meshes in-depth financial and KPI analysis of company performance, detailed consumer profiling and polling, and title-by-title coverage of licensing and commissioning, to provide clients with a comprehensive and accurate view of global media markets.
12.00-12.30
How to Navigate the Future of Streaming
Max Signorelli
This presentation reveals the latest insights into the development of global and local OTT video providers and streaming services, through their expanding partnerships with pay TV operators as well as increasing investment in local content.
The presentation is supported by the latest known figures for the European market for pay-TV and streaming services, including trends in the Nordic market as well as the impact of the COVID-19 pandemic.
The presentation will also investigate how the newly launched and upcoming Direct-To-Consumers players, like DisneyPlus and HBOMax, will change the market and whether Netflix and Amazon's position as top subscription video providers will come under threat.
Posts in English.
Max Signorelli
Media & Entertainment Analyst, Omdia (IHS Markit Technology)
Max Signorelli is a research analyst for the Media & Entertainment team in technology at IHS Markit, with specific interest in and knowledge of online video and its impact on global media and technology markets.
Producing detailed and informative insights into business strategy and data to understand both the immediate impact as well as the wider industry implications, working very closely with distinguished experts across all media platforms from service operators and telecommunication companies to regulatory and advisory organisations.
The future
12.00-12.30
Understand your content, understand your viewers – with the help of AI
Arash Pendari
With vast content libraries and increased competition from new video platforms, the problem streaming platforms now need to address is how they help viewers find what they want to watch.
By truly understanding the key elements of content, Vionlab's proven technology and the concept of true personalization powered by AI and emotions, can help provide the right content in front of the right user at the right time.
In this session, we will take a look at how to use AI technology today to find greater understanding of your content and your viewers. You will learn how applying AI to your service can help you scale faster and create a more dynamic platform that adapts faster to viewer behavior and its changes.
Posts in English.
Arash Pendari
Creative Director and Product Evangelist, Vionlabs
With a background in game development and game design, Arash Pendari is a talented serial entrepreneur with extensive experience in running technology-based businesses.
He is the Creative Director and Product Evangelist at Vionlabs, the company he founded in 2010 with the mission to enhance the user experience for TV and movie lovers across the globe. Over the last decade, the company has developed truly unique content discovery tools and experiences, powered by AI, to increase time spent watching, by reducing time users spend searching for interesting and compelling content.
12.30-13.30
Lunch buffet in the hall
We offer a really good lunch buffet in Dansk Industri's beautiful lobby.
13.30-14.00
When the machines take over the entertainment – about artificial intelligence and the synthetic realities of the future
Nikolaj Sonne
AI (Artificial Intelligence) is already being used on a massive scale today to curate what each of us is presented with when we spend our precious time on social media and streaming services.
We've already handed over staggering amounts of petabytes of data gold about ourselves to everything from Facebook to Netflix – data that is solid food to saturate the entertainment industry's AI systems.
Systems and machines that have gradually begun to produce 'original' text content in the form of simple newspaper articles, while computer graphics are getting better and better at imitating our reality, and making the old people young and the dead people alive .
In the presentation, Nikolaj Sonne offers a proposal for the future of synthetic TV experiences, and reviews concrete here-and-now technologically based proposals for a future where the machines do not stick to the text, but instead offer 100% synthetic wall-to-wall entertainment. So fasten your seat belt and see and hear about a future you didn't think possible.
A future we may not want, but which we will probably have.
Presented in Danish.
Nikolaj Sonne
Nikolaj Sonne is a journalist and former host of So ein Ding.
He tells stories about technology and what it does to the world, like television, reading material and live.
14.00-14.30
TV advertising in the future - where will the money come from and where will it go?
Claes Braagaard and Peter Loell
Advertising on TV has always had a special status when it came to creating effective marketing.
Even after the advent of advertising on Youtube, Facebook Video and web TV, the classic TV spots have managed to attract money (and viewers) to Danish TV stations, not least because of the coverage and impact that this mass media offers.
Admittedly, even though streaming has shifted viewing behavior, especially among younger people, to platforms without advertising.
In the last few years, TV advertising has also attracted many new advertisers who have usually placed their budgets on digital media. So TV advertising has regained its former glory with many buyers who have not achieved the expected effectiveness of all the many new digital media.
So far, so good…
But 2020 will be different – not least because unprecedented disagreements in the distribution chain, completely new streaming services and digital media's new products now threaten the valuable coverage and impact.
And then there is the fact that revenue considerations can open the way for previously ad-free streaming services to suddenly change their attitude. Can e.g. Netflix and HBO be pushed out there and what about always commercial Amazon? They will both soon have competition from e.g. Peacock, the NBC/Universal streaming service born with advertising funding.
So where will the advertising billions now end up from 2020?
Presented in Danish.
Claes Braagaard
Chief Investment Officer, Omnicom Media Group
Claes is responsible for securing the best marketing effects at the best prices, on behalf of some of the biggest advertisers in the industry. He thus has his finger on the pulse when it comes to where the advertising dollars will be allocated in 2020. He has 20 years of experience in the media and advertising industry, the last 5 years as chief executive of Omnicom Media Group's media investments.
Peter Loell
Director, Hearts & Science, Omnicom Media Group
Peter advises advertisers on which media can best connect them with their chosen target groups and thus convey their message. He is often asked to see "around the corner" what the future holds in media and advertising, not least in technology.
Danish media policy
14.30-15.00
Danish public service in the future
Jørgen Ramskov
How do you want to ensure cohesion in our small media country, in a future with overwhelmingly many more foreign offers? We are facing a cultural imperialist tsunami of new American streaming, already from this year.
The analysts speaking at this year's FutureTV conference agree that the major American streaming giants will come to the Nordics later in 2020. Such as DisneyPlus, HBOMax, Peacock and Amazon will step up their marketing of the already existing presence in the Nordics – and Netflix will don't look asleep.
Our Minister of Culture has announced that the controversial and narrow media settlement from 2019 must be opened later in 2020, with a view to securing a broader media settlement. But what will this mean in practice, especially for TV and film in Denmark? Should DR continue to be cut, and will our knowledge of the American streaming giants mean anything for a new media settlement?
The international streaming services, such as Netflix, have already taken a significant share of the economy in the Danish media market. And when Amazon Prime, HBO Max, Disney+, Apple+ and other similar services also take their share of the market, very significant funds are transferred from nationally rooted actors, who invest the majority of their Danish turnover in new Danish content, to international hands.
They will be only slightly interested in telling stories that only concern the Danes, and will probably only invest a very small proportion of their Danish turnover in Danish content. The economic cycle for Danish content production will thereby be significantly challenged over the coming years.
In this post, we take a closer look at the positions of the various stakeholders and the expected themes in the negotiations on a new media settlement.
Get a refresher on the Danish public service definition in Section 10 of the Radio and Television Act:
"The overall public service business must, via television, radio and the Internet, etc. Eq. ensure the Danish population a wide range of programs and services including news, information, education, art and entertainment. Quality, versatility and diversity must be strived for in the offer. When programming, a decisive emphasis must be placed on the consideration of freedom of information and expression. When providing information, emphasis must be placed on objectivity and impartiality. The program company must ensure the population access to important social information and debate. Special emphasis must also be placed on the Danish language and Danish culture. The program company must also reflect the breadth of the production of art and culture and provide programs that reflect the diversity of cultural interests in Danish society."
Presented in Danish.
Jørgen Ramskov
Director, Producers Association
More than 20 years of experience as manager, CEO and board member within media, television, film and culture. Has been a director in both very large and complex organizations such as DR and in smaller private companies such as Nimbus Film. Extensive experience in managing creative organisations, people and processes.
Many years of work at the crossroads between private companies and public institutions and extensive experience with target management and political decision-making processes.
Jørgen Ramskov was, before he took over as director of the Producers Association, editor-in-chief and director of Radio24syv.
15.00-15.30
Coffee break and networking
Get a good cup of coffee and good company in the hall.
The TV distributors
15.30-16.30
The Danish TV distributors and the immediate future
Ulf Lund, BoxerTV
Kim Poul Christensen, Nuuday
Sune Nabe Frederiksen, Stofa
Jørgen Stensgaard, Wow
We have invited the four largest Danish TV distributors to give us an insight into their strategy for the next few years.
The pay-TV industry in Denmark, which is rooted in the TV distributors, accounts for around half of the financing of Danish content, and over the years has built up a very significant economy and a customer base of over two million. households in Denmark.
With streaming technology, TV stations can now sell their products directly to consumers in a subscription-based model, a concept introduced by Netflix in 2012. Amazon Prime, Disney+, AppleTV+ and other similar services can similarly go directly to consumers – bypassing the TV distributors.
This development is a significant challenge for the Danish TV distributors, who are continuously losing customers on the traditional cable TV packages, but at the same time have been given new opportunities to reinvent their role in the ecosystem.
A driver for this has been TV boxes and apps for TV packages on other devices (TV Anywhere), and new ways of bundling broadband, telecommunications products, TV programs and streaming services together. It has also meant for the time being one major showdown between a TV channel owner and a TV distributor, and we will probably see more of that.
But where do the various Danish TV distributors stand today? What is their strategy with set-top boxes, partnerships, bundling of streaming services, and telecom infrastructure? We have invited them to give us an insight into this important part of the TV market.
Presented in Danish.
Ulf Lund
Director, BoxerTV
Ulf has had a central role in the TV distribution market for the past 20 years, first with a number of directorships in TDC/YouSee, and since 2015 as director of Boxer. Ulf is also a member of the group management at Norlys, and in addition to the Boxer job, he has cross-functional responsibility for the Norlys group's television agreements and public affairs activities
Kim Poul Christensen
Head of Content, Nuuday
Nuuday is part of TDC Group – the incumbent Danish cable operator.
Kim is developing group entertainment position and responsible for a team managing content partnerships with local/regional broadcasters, global streaming services, Hollywood studios and rights holders (DR, TV 2, NENT, Netflix, HBO, Disney, BBC, ViacomCBS, Nordisk Film and many others).
Recently responsible for fathering a new streaming and broadcast channel 'Xee' (in partnership with Disney) and for acquiring Premier League and Bundesliga matches along with 1st pay movie rights for Nordisk Film, Lionsgate, Amblin and Paramount Studios
Sune Nabe Frederiksen
Director, Stofa
Jørgen Stensgaard
Director, Wow
Jørgen Stensgaard has been CEO since 2013, and started at Waoo as CFO in 2009. Jørgen is also chairman of the board of Danske Mediedistribuitør, which is the industry organization for commercial TV and radio distributors. Jørgen also sits on the media committee at Dansk Erhverv.
Waoo A/S is Denmark's leading supplier of internet, TV, streaming and telephony via the fiber network - and has been voted Denmark's best internet supplier for the 9th year in a row.
16.30
Rounding off the conference day by Claus Bülow Christensen
