Copenhagen Future TV Conference 2024

Held on Wednesday, April 24th at Industriens Hus

Program

SEE THE PROGRAM AT A GLANCE

Click to go to the individual posts

8:30	Registration and breakfast
9:00	Welcome by DI Digital Bo Wiberg \| Chief consultant, DI Digital
9:10	The stage is set for FutureTV 2024 Claus Bülow Christensen \| Founder, CEO
9:30	Consumers have a say - what do you see and what do you spend money on? Daniel Ebert Pedersen \| Business Development Director, Partner in Wilke
10:00	New money for the film and television industry? Claus Bülow Christensen \| Founder, CEO
10:20	The crisis in the Danish production industry – cause, effect and future Peter Aalbæk Jensen \| Producer, Zentropa Ole Bendixen \| Director, Filmgear Ulrik Bolt Jørgensen \| Exec. Producer, Arena Film ApS
11:00	Coffee break
11:30	P2F – from Paid to Free – the next market evolution in online video Tony Gunnarsson \| Principal Analyst, TV, Video & Advertising
12:00	TV advertising under pressure – streaming with advertising is gaining ground Peter Loell \| Claes Braagaard, OMG
12:30	Lunch break
13:30	Generative Creative AI in the TV world of the future Lars Bastholm \| Founder & Creative Director of Bastholm.ai
14:00	Risks from the illegal market and generative artificial intelligence Maria Fredenslund \| Manager Thomas Heldrup Head of Content Protection & Enforcement The Rights Alliance
14:30	How to estimate the global value of a movie or TV series – or a given artist Amit Devani \| Director of Insights, EMEA \| Parrot Analytics
15:00	Coffee break
15:30	MAX comes to Denmark – new streaming service after major merger. Christina Sulebakk \| Director, WarnerBros. Discovery
16:00	Public service in the future – DR's role in the still growing TV and streaming market Maria Rørbye Rønn \| Director General, DR
16:30	Rounding off the conference Claus Bülow Christensen

8.30-9.00

Registration and breakfast

Come in good time for a bite of bread in Dansk Industri's beautiful foyer and meet the other participants over a bite of bread and a good cup of coffee.

9.00-9.10

Welcome by DI Digital

Bo Wiberg | Chief consultant, DI Digital

Welcome to today's host, DI Digital.

Presented in Danish.

Bo Wiberg

Chief consultant in Danish Industry.

The analysts

9.10-9.30

The stage is set for FutureTV 2024

Founder and organizer of the Copenhagen FutureTV Conference and today's moderators set the stage for the day with an analytical industry overview.

Claus Bülow Christensen | Founder, CEO

What are the biggest changes on the way today? What should we keep an eye on, internationally as well as locally in Denmark?

Netflix, Disney+, Prime Video go live with sports and events, and expand the breadth of their offer to customers. What does this mean for the TV market? Are American streaming services taking over the roles that TV stations and cable TV providers had in the old days?

And how big is the threat from tech giants like Amazon, Apple and Google? With their enormous financial muscle, they already play a dominant role in the entire media industry, both within software, hardware and content, and in the future they will increase their investments and activities - also in Denmark.

We get an analytical overview of the most important change trends in the TV and streaming market, with suggestions for scenarios for the coming years' development.

Presented in Danish.

Claus Bülow Christensen

Claus Bülow Christensen is the founder and organizer of the Copenhagen Future TV Conference and will be today's moderator.

He has worked with media and technology since 1985, i.a. in leading positions at TV 2, the Metronome group, Tele Danmark, Framfab, Dansk Bredbånd, GlobalConnect and others.

Has worked since 2005 as an independent advisor and consultant for the film and television industry, and the telecommunications industry, with e.g. business strategic tasks, seminars, lectures and workshops.

As a long-standing analyst of the digital development in the media industry, is a frequently cited expert in Danish media.

Lecturer and blog writer on the digital media development at Echo film - and founder and organizer of the Copenhagen Future TV Conference, which has been an annual gathering point for the industry since 2009.

9.30-10.00

Consumers have a say

– what do you see and what do you spend money on?

Daniel Ebert Pedersen | Business Development Director, Partner

A completely new analysis of the behavior of TV and streaming consumers, where we also look at the interaction between TV films, streaming and all the other media.

In the new world of television and streaming, it is the customers who decide – with their wallets.

Customer loyalty to the old services and TV providers is declining at the same rate as the growing supply of content is increasing.

We are looking at changes in the media economy in Danish households, especially in light of the fact that the price of streaming services has increased by 20-30 percent at the same time that affordable advertising-financed versions are rapidly emerging.

Our annual analysis also looks more broadly at Danes' media consumption, such as what are the biggest competitors to TV and streaming at a time of strongly increasing consumption of video-based services such as TikTok, as well as the competition for time consumption from audio media.

Presented in Danish.

Daniel Ebert Pedersen

Has worked with customer-centric business development and market analysis since 2014, i.a. in Tranberg + Partners and Wilke.

Has collaborated with a large number of the largest media providers in Denmark across platforms, including e.g. Nuuday, Aller and Børsen.

Has deep knowledge of consumer needs and trends from a large number of brands across industries, and thus broad insight into what creates good customer experiences.

10.00-10.20

New money for the film and television industry?

An analysis of the effect of the cultural contribution and the effect of production discounts

Claus Bülow Christensen | Founder, CEO

We look at an analysis of fresh figures for revenue on the Danish TV and streaming market. What do Danes want to see and what do they spend their money on?

The turnover from both national and international streaming services must contribute to the financing of Danish content via the cultural contribution - what can the extent of this revenue be expected to amount to, and what can this mean for the economy of Danish content?

The Danish industry for film and TV production has politically also called for so-called production discounts.

Production rebates are state-funded investment in film and television production, which in all countries other than Denmark are used to provide projects, revenue and employment in the industry for television and film production, and provide a positive return to society.

We look at an analysis of how production discounts work in practice, with a focus on concrete experiences from our neighboring countries, and assess what production discounts could mean for the Danish production industry.

Presented in Danish.

Claus Bülow Christensen

Claus Bülow Christensen is the founder and organizer of the Copenhagen Future TV Conference and will be today's moderator.

He has worked with media and technology since 1985, i.a. in leading positions at TV 2, the Metronome group, Tele Danmark, Framfab, Dansk Bredbånd, GlobalConnect and others.

As a long-standing analyst of the digital development in the media industry, is a frequently cited expert in Danish media.

Industries

10.20-11.00

The crisis in the Danish production industry – cause and effect, solution and future

Panel debate

Ole Bendixen | Director, Filmgear

Peter Aalbæk Jensen | Producer, Zentropa

Ulrik Bolt Jørgensen | Producer, Arena Film ApS

How does the Danish production industry itself see the future?

Does the industry see signs of light ahead, after more than two years of slowdown, bankruptcies, stagnation and gloom?

Several production companies have closed down and the otherwise ambitious and active Viaplay has been put to the test - and a new crisis regarding rights payments is on the way.

How do we move on? Can measures such as the cultural contribution or the introduction of production discounts put the industry on the right track? Or what else is needed?

We get a mood report from the industry and a suggestion for the way forward in this interview session with three very experienced players in the Danish TV and film production industry, who all have a long-term perspective on the industry's practical realities.

Presented in Danish.

Ole Bendixen

Director, FilmGEAR

Director for 28 years of FilmGEAR ApS, which with 17 employees rents out equipment and studio facilities for a large number of Danish films, TV series and TV productions.

Ole is a managing director within the entertainment industry, with strong business development professional experience and technical expertise within visual production and a keen voice in the debate about the state and future of Danish film.

Peter Aalbæk Jensen

Producer, Zentropa

With his long career in Danish film, with a large international reach, Peter Aalbæk can, if anyone, give a perspective on the ups and downs in the Danish TV and film industry, and a few constructive suggestions on how the industry can get better in Denmark.

Ulrik Bolt Jørgensen

Producer, Arena Film ApS

Filmmaker and creative producer who has overseen a number of European co-productions through his company Arena Film.

For 13 years ran the film and entertainment efforts at Copenhagen Capacity, i.a. with the establishment of the CPH Film Fund and other business development initiatives for the internationalization of the film industry.

Board member of the European Producers Club, an association of approx. 200 independent producers with a focus on increased international industry cooperation.

Today runs film and TV development projects as well as various teaching, writing and consulting roles for actors in the film industry in Denmark and internationally.

11.00-11.30

Coffee break

Coffee, cake and networking in the hall

The money

11.30-12.00

P2F – from Paid to Free

– the next market evolution in online video

Tony Gunnarsson | Principal Analyst, TV, Video & Advertising

Omdia is forecasting continued solid growth for paid online video this year, but says 2024 will also see a new stage of market evolution: a drive from paid to free streaming – what the analyst firm is calling 'P2F'.

This presentation outlines the factors behind P2F, from restricted household budgets to the attractiveness of FAST.

Omdia says the SVOD/D2C password sharing clampdown is initially boosting subscriptions, but explains why the eventual outcome could be more free and ad-supported viewing.

Expect advice on what a good P2F execution looks like for an individual streaming service and for the consumer.

Presentation in English

Tony Gunnarsson

As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.

His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence.

He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content.

Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master's degree in imperial and commonwealth history from King's College London.

12.00-12.30

The TV commercial under pressure

– streaming with advertisements is gaining ground

Peter Loell | Director

Claes Braagaard | Chief Investment Officer

Almost all major streaming services such as Netflix, Disney+, HBO Max and Amazon are on the way with offers for affordable subscriptions with advertisements for Danish users.

What happens when ad-supported streaming becomes the standard? How hard will the Danish commercial TV market be hit when the major American streaming services show Danish commercials?

What can an ad-supported streaming service offer that traditional TV commercials can't? And what can the larger Danish TV advertising buyers get out of putting their TV ads on the streaming services in the future?

The FutureTV conference is not called FutureTV for nothing - at the conference i June 2016 We raised the highly hypothetical question at the time:

And what if the subscription-based streaming services such as At some point Netflix introduces advertising, what will it be worth to advertisers - and what could it mean for the commercial TV stations?

Here, eight years later, we get an updated FutureTV 2024 answer.

Presented in Danish.

Peter Loell

Peter advises advertisers on which media can best connect them with their chosen target groups and thus convey their message.

He is often asked to see "around the corner", what the future holds in media and advertising, not least in technology.

Claes Braagaard

Claes is responsible for securing the best marketing effects at the best prices, on behalf of some of the biggest advertisers in the industry. He thus has his finger on the pulse when it comes to where the advertising dollars will be allocated in 2024.

He has 20 years of experience from the media and advertising industry, the last five years as chief executive of Omnicom Media Group's media investments.

12.30-13.30

Lunch buffet and networking in the hall

The artificial intelligence

13.30-14.00

Generative Creative AI in the TV world of the future

Lars Bastholm | Founder & Creative Director of Bastholm.com

How will TV and film be affected by generative AI? Can quality content in the future be created completely without human involvement?

Join us on a trip into a future that features AI everywhere in the TV and film industry and get a look at where things are going. And going fast!

Experience up-to-the-minute examples of ground-breaking possibilities for creating moving pictures with artificial intelligence and get an overview of the tool box in audio, video and editing.

If you haven't already realized how fast things are moving in this space, you will leave this session thoroughly shaken.

Promise!

Together with Claus Bülow Christensen, Lars Bastholm is the co-founder of Scandinavian Creative AI Summit, the first and most ambitious event about generative AI in the creative industry in Scandinavia.

SCAISU will be back on September 12th, 2024 – more on www.scaisu.com.

Presentation in English.

Lars Bastholm

Lars Bastholm is an experienced creative leader whose career spans brands, traditional agencies and digital agencies. He has managed large teams (200+ people) across multiple geographies and cultures as well as built teams from scratch.

He is passionate about technology, brands and storytelling. His work as a creative director has garnered many international awards, including 3 Grand Prix at the Cannes Lions Festival of Creativity.

He has contributed to four books about the digital advertising industry published by Taschen, and he is a member of The International Academy of Digital Arts & Sciences as well as The Producers Guild of America. Lars is on the board of The Peabody Awards, honoring the best storytelling across digital media.

Lars is a film buff who has written several screenplays and has reviewed films for various outlets since high school. He enjoys karaoke as well as science fiction, technology and fine cuisine.

Looking at the future of AI, Lars is both excited and worried. He founded Bastholm.ai to focus on creative and ethical uses of artificial intelligence.

14.00-14.30

Risks from the illegal market and generative artificial intelligence

Maria Fredenslund | Director, Rights Alliance

Thomas Heldrup Head of Content Protection & Enforcement

We take stock of the ever-changing landscape of illegal content consumption – how are younger audiences consuming content in illegal ways and what risks do password sharing pose to IPTV and streaming to the TV and film industry?

Also, we get a look at how pirated content is being used to train generative AI models and how this could impact the TV and film industry.

We also look at problems with deep fakes and voice cloning.

About the Rights Alliance:

The Rights Alliance's work with the protection of rights on the Internet is grounded in more than 10 years of experience – experience that has enabled us to develop an effective system through a unique insight into the combination of legal tools, digital dynamics and human motivation factors.

Presented in Danish.

Maria Fredenslund

Fan of creativity and digital innovation. Experienced copyright lawyer and policy worker in addition to a strong management profile. Lecturer with a demonstrated history of working in the research industry.

Thomas Heldrup

Head of Content Protection & Enforcement at Danish Rights Alliance.

14.30-15.00

How to estimate the global value of a movie or TV series

Amit Devani | Director of Insights, EMEA

The American strike among screenwriters, actors and directors was primarily about agreeing on the value of artistic works and artists.

Parrot Analytics emerged as the only third-party data source to provide accurate valuation assessments of entertainment and its content valuation system was utilized in the interim agreement during strike negotiations.

With the further development of such systems, can we skip tough negotiations about rights issues in the future and instead start conversations with data-backed figures?

Parrot Analytics content valuation is based on billions of data and fed into their proprietary system that can give estimations of content value – for example, what a TV series like Peaky Blinders represents of economic value to Netflix, and what a talent like Jason Sudeikis (Ted Lasso) is actually worth for Apple.

In this presentation, learn the levers of valuation that power global negotiations for content and walk away with an understanding of the essential metrics for any producer, commissioner, creator, or talent.

Presentation in English.

Amit Devani

Amit Devani, Director of Insights at Parrot Analytics, brings over a decade of experience in the media and entertainment realm. His current responsibilities encompass the strategic utilization of data at every stage of the content journey, including commissioning, marketing, acquisition, and distribution.

Before joining the Parrot Analytics team, Amit dedicated over five years to public service broadcaster Channel 4. There, he played a pivotal role in establishing and expanding the digital analytics and insights team through supporting the growth of Channel 4's VOD platform, All 4.

About Parrot Analytics:

Parrot Analytics is the industry leader in global audience demand measurement and content evaluation.

The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries.

15.00-15.30

Coffee break

Coffee, cake and networking in the hall

The big actors

15.30-16.00

MAX comes to Denmark

– new streaming service after major merger.

Christina Sulebakk | Director, WarnerBros. Discovery

On May 21, a new major streaming service comes to Denmark when HBO Max and Discovery+ are added together Max.

Max will combine the content of HBO Max with everything that the Discovery channels are known for – extensive content from different ends of the TV and fiction spectrum, all in one new service.

Max is a unique combination of HBO, Warner Bros., DC Universe, Discovery Channel, content for children, Eurosport with the Paris 2024 Olympics and live simulcasts of linear channels as well as local Danish productions.

Executive Vice President & Managing Director of Warner Bros. Nordics, Christina Sulebakk will present the upcoming service and give an insight into what Danish streaming consumers can expect from Max.

Announcement from Christina Sulebakk 21 March about Max to the Nordics:

We are thrilled to announce the launch of our new global streaming service Max in Sweden, Norway, Finland, and Denmark on 21st of May.

Max brings together our beloved titles, such as House of the Dragon and Wonka, with iconic, live sports events like the Olympic Games Paris 2024, alongside our fantastic local titles in each Nordic market. With content seamlessly consolidated from our platforms and local networks into a unified destination, Max is set to be a true game-changer.

I couldn't be more excited to offer our Nordic viewers this full experience, and more, on Max.

Presentation in Danish.

Christina Sulebakk

Executive Vice President & Managing Director Warner Bros. Discovery Nordic.

16.00-16.30

Public service in the future

DR's role in the still growing TV and streaming market

Maria Rørbye Rønn | Director General, DR

When we talk about the future of TV and streaming in Denmark, we cannot ignore DR, which is a significant part of both the Danes' TV past and TV present - today also with a well-developed streaming service.

But how do Danes maintain attention to the public service content when there are almost endless options.

What does DR's strategy look like to maintain interest in the streaming service, which all Danes can freely watch and which is financed by all of us.

And how has it gone with the launch of Gensyn, where we can look back at our shared TV past?

Maria Rørbye Rønn gives us an insight into the strategic engine room at DR, and along the way there will be an opportunity to send questions from the audience. (via SLIDO)

Presented in Danish.

Maria Rørbye Rønn

Since 2011, I have been chief executive of the fantastic company DR. Together with Anders Agger, Onkel Reje, Nina Munch-Perrin and nearly 3.000 other skilled and dedicated colleagues, I work to bring the Danes together about the important:

Democracy, culture and communities in Denmark. Most of the time it's fun, other times it's hard, but it's never boring.

Maria Rørbye Rønn has been director general of DR since 2011, and has been associated with DR since 1995 as, among other things, head of law and director of DR Law, Politics and Strategy.

Maria Rørbye Rønn is a law graduate and before DR, among others spent two years as a clerk in the Ministry of Culture.

16.30

Rounding off by Claus Bülow Christensen

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