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Copenhagen Future TV Conference 2026
The program from FutureTV March 10th

See program overview →

Registration and breakfast
8:30 – 09:00
Come in good time for a bite of bread in Dansk Industri's beautiful foyer and meet the other participants over a bite of bread and a good cup of coffee.
Welcome to Di Digital
9:00 – 09:10
Andreas Holbak Espersen
DI Digital
DI Digital works to strengthen the digital competitiveness and framework conditions of Danish companies – including the media and content sector. DI Digital is also an active player in the development of a sustainable and innovative Danish media ecosystem and supports…
Read more...
The stage is set for FutureTV 2026
9:10 – 09:35
Claus Bülow Christensen
TomorrowsNextMedia Consultancy
FutureTV 2026 opens with a strategic overview of the most important changes in the TV and streaming market – globally and in Denmark. The presentation focuses on consolidation, the growing role of streaming services and the influence of tech giants and provides an analytical…
Read more...
Consumer choice - a brand new analysis
9:35 – 10:15
Daniel Ebert Pedersen
Wilke
We present a brand new analysis, where we take a close look at the Danish TV and streaming consumer and provide new, in-depth insight into what Danes watch, subscribe to and pay for. The analysis sheds light on consumer priorities, media economics and behavior –…
Read more...
The post from Parrot Analytics is deleted due to illness.
10:15
Unfortunately, the post from Parrot Analytics has to be deleted due to illness. The topic of global tracking of consumer preferences within TV series and films will instead be part of a FutureTV seminar later this year. Instead, we are expanding the post "Negotiating…
Read more...
Negotiating creativity in a global streaming world
10:15 – 10:45
Lone Amtrup · Phillippe Kress
This presentation provides a rare insight into how negotiations with global streaming services like Netflix take place from the perspective of the rights negotiator. Drawing on experience from both creative professional groups and authors' film adaptation rights, it sheds light on what…
Read more...
Coffee break
10:45 – 11:15
Coffee, cake and networking in the hall
Production discounts are coming to Denmark
11:15 – 11:30
Jakob Isak Nielsen
Aarhus university
We focus on the new Danish production rebate. Associate Professor at Aarhus University Jakob Isak Nielsen begins with an introduction to the Danish scheme and puts it in an international perspective. The presentation draws on knowledge from the European…
Read more...
Production discounts - panel discussion
11:30 – 12:15
Ole Bendixen · Lars Bjørn Hansen · Claus Toksvig Kjær · Louise Vesth
After Jakob Isak Nielsen's introduction to the Danish production rebate, Jakob will moderate a panel debate with prominent Danish industry players who have been involved in the work of creating the political basis for the Danish scheme. There will be…
Read more...
Lunch break
12:15 – 13:15
Lunch buffet and networking in the lobby.
Microdramas, YouTube and implications for future distributions
13:15 – 14:00
Matthew Trickett
Ampere Analysis
This session explores the rapid rise of microdramas and YouTube's expanding role in content distribution. It examines how short-form, mobile-first storytelling is reshaping audience behaviour, what opportunities may exist for Scandinavian production, and how…
Read more...
Film and TV's evolution towards AI
14:00 – 14:30
Claus Bülow Christensen
TomorrowsNextMedia Consultancy
Claus Bülow Christensen takes the audience on a journey through the visual development of film – from the early trick shots and the CGI breakthrough in the 1990s to today's AI tools. The presentation places artificial intelligence in a historical context and shows…
Read more...
AI and the future of creativity
14:30 – 15:00
Lars Bastholm
Bastholm Creative Consulting
Lars Bastholm is one of Denmark's most experienced and internationally recognized creative profiles from the agency world. In this presentation, he focuses on one of the most fundamental questions in the encounter between artificial intelligence and creative work: Can AI be…
Read more...
Coffee break
15:00 – 15:30
Coffee, cake and networking in the hall
Hands-on with new Danish AI for TV and film
15:30 – 16:00
Mads Damsbo
Bacon Productions
With a background in film and media directing and a strong passion for new technology and experience design, Mads has produced and directed a number of award-winning, experimental projects. His new lab implements projects that both demonstrate technological…
Read more...
Rounding off the day
16:00 – 16:15
Claus Bülow Christensen
TomorrowsNextMedia Consultancy
Claus Bülow Christensen rounds off the day - what have we learned? The FutureTV 2026 day will have taken us far and wide in the development of the TV and streaming media, and we have looked both very locally at ourselves in Denmark, and we have looked at a number of significant…
Read more...

Registration and breakfast
8:30 – 09:00
Come in good time for a bite of bread in Dansk Industri's beautiful foyer and meet the other participants over a bite of bread and a good cup of coffee.
Welcome to Di Digital
9:00 – 09:10
Andreas Holbak Espersen
DI Digital
DI Digital works to strengthen the digital competitiveness and framework conditions of Danish companies – including the media and content sector. DI Digital is also an active player in the development of a sustainable and innovative Danish media ecosystem and therefore supports the Copenhagen Future TV Conference as an important annual gathering point for the TV and streaming industry.
Read more...
The stage is set for FutureTV 2026
9:10 – 09:35
Claus Bülow Christensen
TomorrowsNextMedia Consultancy
FutureTV 2026 opens with a strategic overview of the most important changes in the TV and streaming market – globally and in Denmark. The presentation focuses on consolidation, the growing role of streaming services and the influence of tech giants, and provides an analytical perspective on which movements will be decisive for the market's development in the coming year.
Read more...
Consumer choice - a brand new analysis
9:35 – 10:15
Daniel Ebert Pedersen
Wilke
We present a brand new analysis, where we take a close look at the Danish TV and streaming consumer and provide new, in-depth insight into what Danes watch, subscribe to and pay for. The analysis sheds light on consumer priorities, media economics and behavior – including the significance of price increases and new subscription forms – and provides a solid knowledge base for understanding the Danish media market.
Read more...
The post from Parrot Analytics is deleted due to illness.
10:15
Unfortunately, the contribution from Parrot Analytics has to be cancelled due to illness. The topic of global tracking of consumer preferences within TV series and films will instead be part of a FutureTV seminar later this year. Instead, we are expanding the contribution "Negotiating creativity in a global streaming world" to also include the renowned Danish cinematographer Phillippe Kress, who complements Lone Amtrup with concrete experiences from working with global streaming services.
Read more...
Negotiating creativity in a global streaming world
10:15 – 10:45
Lone Amtrup · Phillippe Kress
This presentation provides a rare insight into how negotiations with global streaming services like Netflix take place from the perspective of the rights negotiator. With experience from both creative professional groups and authors' film adaptation rights, it sheds light on what characterizes good collaboration agreements - and what global exposure means for the creative forces behind Danish films and TV series. Also on stage will be the renowned Danish cinematographer Phillippe Kress, who will talk about his international experiences.
Read more...
Coffee break
10:45 – 11:15
Coffee, cake and networking in the hall
Production discounts are coming to Denmark
11:15 – 11:30
Jakob Isak Nielsen
Aarhus university
We will focus on the new Danish production rebate. Associate Professor at Aarhus University Jakob Isak Nielsen begins with an introduction to the Danish scheme and puts it in an international perspective. The presentation draws on knowledge from the European research project CresCine, which analyzes the competitiveness of seven smaller European film ecosystems – including the Danish one.
Read more...
Production discounts - panel discussion
11:30 – 12:15
Ole Bendixen · Lars Bjørn Hansen · Claus Toksvig Kjær · Louise Vesth
After Jakob Isak Nielsen's introduction to the Danish production rebate, Jakob will moderate a panel debate with prominent Danish industry players who have been involved in the work of creating the political basis for the Danish scheme. There will be an opportunity to ask questions to the panel via SLIDO. ​
Read more...
Lunch break
12:15 – 13:15
Lunch buffet and networking in the lobby.
Microdramas, YouTube and implications for future distributions
13:15 – 14:00
Matthew Trickett
Ampere Analysis
This session explores the rapid rise of microdramas and YouTube's expanding role in content distribution. It examines how short-form, mobile-first storytelling is reshaping audience behaviour, what opportunities may exist for Scandinavian production, and how broadcasters can navigate new distribution models while rethinking their place in the evolving value chain. ​
Read more...
Film and TV's evolution towards AI
14:00 – 14:30
Claus Bülow Christensen
TomorrowsNextMedia Consultancy
Claus Bülow Christensen takes the audience on a journey through the visual development of film – from the early trick shots and the CGI breakthrough of the 1990s to today's AI tools. The presentation places artificial intelligence in a historical context and shows how new technologies are once again changing what is possible in film and television storytelling – and what role human creativity will play in the future.
Read more...
AI and the future of creativity
14:30 – 15:00
Lars Bastholm
Bastholm Creative Consulting
Lars Bastholm is one of Denmark's most experienced and internationally recognized creative profiles from the agency world. In this presentation, he focuses on one of the most fundamental questions in the meeting between artificial intelligence and creative work: Can AI be creative? With his in-depth knowledge of how AI is already used in TV, film and advertising production, Lars looks at what happens to creativity when machines can increasingly generate images, text, music and concepts.
Read more...
Coffee break
15:00 – 15:30
Coffee, cake and networking in the hall
Hands-on with new Danish AI for TV and film
15:30 – 16:00
Mads Damsbo
Bacon Productions
With a background in film and media directing and a strong passion for new technology and experience design, Mads has produced and directed a number of award-winning, experimental projects. His new lab carries out projects that both demonstrate technological possibilities and examine their consequences: cultural, emotional, ethical and practical. A powerful visual presentation that rounds off this year's Copenhagen Future TV Conference with a look into the AI ​​future that will significantly change TV and streaming.
Read more...
Rounding off the day
16:00 – 16:15
Claus Bülow Christensen
TomorrowsNextMedia Consultancy
Claus Bülow Christensen rounds off the day - what have we learned? The FutureTV 2026 day will have taken us far and wide in the development of the TV and streaming media, and we have looked both very locally at ourselves in Denmark, and we have looked at a number of significant developments on a global level - and not least we have tried to get the inevitable AI under our skin in a realistic and sober way. But what can we draw from the main conclusions?
Read more...

The program is subject to change.
Print program here →

Program

8.30-9.00 Registration and breakfast 9.00-9.10 DI Digital welcomes you  •  Andreas Holbak Espersen DI Digital 9.10-9.35 The stage is set for FutureTV 2026  •  Claus Bülow Christensen · TomorrowsNextMedia Consultancy 9.35-10.15 Consumer choice – a brand new analysis  •  Daniel Ebert Pedersen · Wilke 10.15-10.45 Negotiating creativity in a global streaming world  •  Lone Amtrup · Phillippe Kress 10.15 Post deleted 10.45-11.15 Coffee break 11.15-11.30 Production discounts are coming to Denmark  •  Jakob Isak Nielsen Aarhus University 11.30-12.15 Production discounts – panel debate  •  Ole Bendixen · Lars Bjørn Hansen · Claus Toksvig Kjær · Louise Vesth · 12.15-13.15 Lunch break 13.15-14.00 Microdramas, YouTube and implications for future distribution  •  Matthew Trickett · Ampere Analysis 14.00-14.30 Film and TV's evolution towards AI  •  Claus Bülow Christensen · TomorrowsNextMedia Consultancy 14.30-15.00 AI and the future of creativity  •  Lars Bastholm Bastholm Creative Consulting 15.00-15.30 Coffee break 15.30-16.00 Hands-on with new Danish AI for TV and film  •  Mads Damsbo Bacon Productions 16.00-16.15 Rounding off the day  •  Claus Bülow Christensen · TomorrowsNextMedia Consultancy

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TomorrowsNextMedia Consultancy
- by Claus Bülow Christensen
Nordre Frihavnsgade 52, 4.tv
2100 Copenhagen Ø

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