Link to: FutureTV 2026 – programoversigt
Copenhagen Future TV Conference 2026
Tirsdag 10. marts kl. 9.00 til 16.30 i Industriens Hus
What Audiences Loved in 2025
— and What It Was Worth
In this session, Alex Cameron, Director, EMEA at Parrot Analytics, takes the audience inside the data to reveal what global viewers actually connected with in 2025 — and how that attention translated into measurable value for the industry.
Drawing on Parrot Analytics’ latest report, What Audiences Loved in 2025, And What It Was Worth, the presentation breaks down the year’s defining viewing patterns across TV and film. From breakout series and shifting genre demand to the continued evolution of a hybrid theatrical–streaming ecosystem, the session maps how audience behaviour is changing — and why it matters.
Alex introduces Parrot Analytics’ approach to quantifying demand and valuing content, explaining how large-scale audience data and AI-driven modelling are used to compare titles across markets, platforms and formats. The talk goes beyond raw popularity to explore why certain shows break through internationally, what made titles such as Adolescence distinctive, and how weekly demand tracking reveals the real dynamics between supply, demand, opportunity and risk.
The session also looks at the global performance of Nordic content, highlighting how titles from the region are travelling internationally and competing at scale in an increasingly globalised market.
Ultimately, the presentation offers a clear, practical lens on 2025 as a pivotal year — one defined by streaming maturity, theatrical stabilisation and unprecedented internationalisation — and what this turning point means for commissioning strategies, distribution decisions and content investment going forward.
Alex Cameron
Director, EMEA · Parrot Analytics
Alex brings over 15 years of experience in the TV industry to his current role at Parrot Analytics. His background includes serving most recently, as Head of Entertainment Analytics at Hasbro, where he focused on data-driven strategies for content. At Endemol Shine, as Head of Brands & Insights, Alex led audience research, contributing to the success of the group's extensive network of production companies. His expertise has also been shared on international platforms, with recent participation in panels and discussions at events like Cartoon Next, C21’s Content London and the Edinburgh TV Festival. Cameron was also one of the leading contributors to the RTS Mini MBA course.
Hele dagens program
8.30 – 9.00
Registrering og morgenmad
9.00 – 9.10
Di Digital byder velkommen
9.10 – 9.30
Scenen sættes for FutureTV 2026
9.30 – 10.15
Forbrugernes valg
10.15 – 10.45
What Audiences Loved in 2025
10.45 – 11.15
Kaffepause
11.15 – 12.00
Produktionsrabatterne kommer til Danmark
12.00 – 12.30
AI og kreativitetens fremtid
12.30 – 13.30
Frokostpause
13.00 – 13.30
Microdramas, YouTube and implications for future distribution
13.30 – 14.00
At forhandle kreativitet i en global streamingverden
14.00 – 14.30
Offentliggøres senere
